How to Host a Paid Webinar
Turn your expertise into profitable live events
A complete guide to creating and selling webinars. Learn how to fill seats, deliver value, and build a sustainable live event business.
Why Paid Webinars Work
Free webinars are everywhere. They're usually thinly-veiled sales pitches that waste attendees' time. Paid webinars are different. When people pay, they show up, pay attention, and value the content.
Paid webinars let you monetize your expertise immediately—no need to create hours of course content first. You can test topics, build your audience, and generate revenue from day one.
This guide covers everything from choosing your topic to delivering a webinar people rave about.
6 Steps to a Successful Paid Webinar
From idea to sold-out event
Choose a focused topic
The best webinar topics solve a specific problem in 60-90 minutes. Not 'marketing' but 'How to get your first 1,000 email subscribers'. Specific topics attract motivated buyers.
Tips
- Answer one question really well
- Focus on a topic you can teach in 60-90 minutes
- Choose something your audience actively asks about
Set your price and date
Paid webinars typically range from $20-200 depending on topic and audience. Set a date 2-4 weeks out—enough time to promote but soon enough to maintain urgency.
Tips
- Consider your audience's budget and the value delivered
- Tuesday-Thursday evenings often work well
- Account for time zones if you have international audience
Create your sales page
Your sales page needs: a compelling headline, clear description of what attendees will learn, your credentials, logistics (date, time, platform), and a simple purchase button.
Tips
- Focus on outcomes: 'You'll leave knowing how to...'
- Include a brief agenda or outline
- Add social proof if you have it (testimonials, credentials)
Promote your webinar
Use every channel: email list, social media, partnerships, and paid ads if budget allows. Create urgency with limited seats or early-bird pricing.
Tips
- Send 3-5 emails to your list over 2 weeks
- Post multiple times on social (people miss posts)
- Ask partners to share with their audiences
- Remind registrants as the date approaches
Prepare your content
Structure your webinar: intro (5 min), main content (45-60 min), Q&A (15-20 min). Create slides or an outline. Practice at least once.
Tips
- Don't read slides—use them as prompts
- Include interactive elements (polls, questions)
- Plan for tech issues (have a backup plan)
- Test your setup the day before
Deliver and follow up
Start on time, deliver your best content, engage with attendees, and follow up afterward with a recording (if offered), resources, and next steps.
Tips
- Welcome people as they join
- Save Q&A questions for the end (or handle async)
- Send a follow-up email within 24 hours
- Ask for feedback and testimonials
Benefits of Paid Webinars
Why live events complement courses perfectly
Immediate revenue
Start earning from your expertise without creating full courses. Webinars can be your minimum viable product.
Test topics quickly
Use webinars to validate ideas before investing in full course creation. If a topic sells as a webinar, it'll likely sell as a course.
Build deeper connections
Live interaction creates stronger relationships than recorded content. Attendees become loyal fans and customers.
Higher engagement
People pay attention to live events. Completion rates for webinars far exceed recorded courses.
Content repurposing
Record your webinar and turn it into course content, YouTube videos, blog posts, or a lead magnet.
Upsell opportunities
Webinars are perfect for introducing your courses, coaching, or other offers to an engaged audience.
Host Paid Webinars on iLoquio
All-in-one platform for live events
Built-in video conferencing
No need for Zoom or third-party tools. HD video calls included in the platform.
Integrated payments
Sell tickets directly. No separate payment processor needed.
Automatic reminders
Attendees get reminders before the event. Reduce no-shows.
No per-attendee fees
Host 10 or 100 people. Just 5% of ticket sales.
Recording included
Automatically record and share with attendees (or sell separately).
Bundle with courses
Offer webinars as bonuses with courses or standalone events.
Frequently Asked Questions
Ready to Host Your First Paid Webinar?
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